![]() ![]() This is how Girlboss - not the book, not the TV series, but the company, the thing that now defines Amoruso’s days - officially began: In the spring of 2016, Amoruso asked to meet with Ali Wyatt. It was, she says of the misaligned stars, a total “mind fuck.” It was also an entrepreneur’s nightmare: a seemingly inescapable failure. The crisscross of Sophia narratives was catnip to critics, who suggested Amoruso was a narcissist and wrote headlines like “ Girlboss is a feminist fraud.”Īs if that weren’t enough, on top of the dueling Sophias was a third reality: Amoruso had already launched a whole new company she was beyond excited about, for better or worse, called Girlboss. ![]() The problem was that, simultaneously, in a rather spectacular back-assward feat of timing, the real Sophia, 33, was out of work, having sold the company she was celebrated for after it filed for bankruptcy amid a pile-on of troubles. ![]()
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